W CUISINE APP
Wireframes • Flowcharts • User Interface
APPLE APPSTORE, GOOGLE PLAYSTORE BEST APP OF THE YEAR 2016
Duration : 2016.01 - 2016.12
Output : iOS application, Android application
Management : Hee Sun Kang
Design : Hee Sun Kang
Development : Jacob Jang, Elvis Kim, David Lee, Charles Yang, Vayne Kim
Organization : Culturehero corp.
ABOUT W CUISINE
W Cuisine was the largest recipe channel with 1 million subscribers on Kakao Story, one of the most popular SNS channels in Korea. Beautiful, high-quality photographs were the strongest and had hundreds of recipes.
We decided to launch a professional recipe service using the advantages of this subscriber and channel. First, we decided to create a mobile app and mobile website.
Our app became a leading recipe app in Korea with 1million downloads a year after launching the service. Google PlayStore in 2016 named it one of the most beautiful apps of the year. To this day, mobile devices in Apple Stores in Korea have W Cuisine installed as a test app.
Problem
GOAL
BREAK THE BRAND IMAGE OF BEING DIFFICULT AND COMPLEX, AND BECOME A YOUNG AND POPULAR SERVICE.
